Slogan?
I was thinking that maybe we need a slogan. So I was researching and you know who has the best slogans, beer companies. Because the slogan has to be memorable to people who are drinking… and there are some great ones, like “It’s Miller Time”… but even beer companies miss the mark sometimes. Heineken’s used the slogan “refreshes the parts other beers can’t reach”… and they dropped it because people were going “okay, first off, I don’t want beer in those places and secondly, the last thing I want is my beer doing a google search through out my body… Molson Beer used “Molson, it starts here” then drop it when people starting saying “Yeah, and guess where it end up”… The smaller beer companies have some interesting slogans. A beer called Double Diamond says “A Double Diamond Works Wonders” obviously geared toward the singles market… There is a beer called Stella and their slogan is “Looks ugly, Tastes great”… which I can relate to having grown up with Filipino food…
